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Freelance pricing guide

Freelance hourly rate vs salary

Convert an employee salary into a sustainable freelance rate by accounting for benefits, expenses, taxes, unpaid time, and non-billable hours.

An employee wage and a freelance rate pay for different things. Dividing a salary by 2,080 hours gives a useful reference point, but it does not cover the cost or uncertainty of running a business.

What an employee salary may include

Salary is only one part of employee compensation. Depending on the employer and country, the total package may also include paid leave, employer payroll contributions, insurance, retirement contributions, equipment, office space, software, training, and predictable work.

A freelancer must either fund those items directly or accept that they are absent. That is why matching the employee-equivalent wage can leave a freelance business short of cash even when the calendar looks full.

The four adjustments from salary to freelance rate

Benefits and business costs

Add the annual value of costs and benefits the business must now pay.

Unpaid time off

Reduce working weeks for vacation, holidays, illness, and expected gaps.

Non-billable work

Remove time spent on sales, administration, marketing, and operations.

Risk and profit

Add room for uncertainty, reinvestment, delayed payments, and growth.

Example salary-to-rate conversion

Imagine a freelancer wants $60,000 in personal take-home income, expects $12,000 in annual business costs, reserves 25% for taxes, works 46 weeks, and can bill 60% of a 40-hour week.

Gross income needed
$60,000 ÷ 0.75 = $80,000
Annual revenue target
$80,000 + $12,000 = $92,000
Annual billable hours
46 × 40 × 0.60 = 1,104
Hourly financial floor
$92,000 ÷ 1,104 = $83.33

This example is illustrative and is not tax or financial advice.

Use the result as a floor, not a ceiling

The calculation answers whether a rate can support the business under the assumptions entered. It does not measure the client's value, your market position, intellectual property rights, urgency, or project risk. Quote above the floor when those factors require it.

For fixed-price work, estimate the full effort and multiply it by the floor before adding uncertainty and value. Define deliverables and revision limits with the free freelance scope of work template, then price later additions as separate changes.

Use the freelance scope of work template

Frequently asked questions

Is a freelance hourly rate usually higher than an employee hourly rate?

It usually needs to be. A freelancer funds business expenses, unpaid administration, time between projects, time off, and benefits that an employer may otherwise provide. The exact difference depends on costs, location, demand, and billable capacity.

Can I convert salary to a freelance rate by dividing by 2,080?

That produces an employee-equivalent hourly wage, not a sustainable freelance rate. It assumes every working hour is paid and ignores overhead, unpaid leave, sales time, and employer-funded benefits.

Should I tell a client how my rate was calculated?

You can explain the scope, assumptions, and value without exposing personal income details. Clients generally need a clear price and deliverables, while your internal rate model helps ensure that price is sustainable.

Replace rough multipliers with your real numbers.

Calculate a sustainable freelance pay target from income, costs, time off, and the percentage of your week you can actually invoice.

Use the freelance pay calculator